In September 1998, two curly-haired women partnered to publicly address their personal frustrations with the lack of attention, products and services tackling concerns that are today considered some of the utmost important in beauty – those of the diverse, deeply engaged, textured hair community of consumers.
In their initial frustration, Michelle Breyer and Gretchen Heber created a simple online discussion board. Their collective passion and vision fueled something much greater -- a full-blown, far-reaching community platform offering qualified user-generated product and stylist reviews, helpful expert content, and direct digital access to known products as well as emerging brands.
Way before blogs, vlogs, facebook, instagram and YouTube, NaturallyCurly was the social standard-bearer:
The New York Times Magazine, 2010:
“Every organization willing to radically reconceive itself for the Web should look at NaturallyCurly.com”.
Today, NaturallyCurly continues to champion ideas, entrepreneurs, brands, stylists, influencers, quality original content, invaluable insights and most of all – the everyday consumer – in a space seeing great growth and change.
Tomorrow, our present mission will remain: to empower, inspire, educate, and entertain the textured-hair consumer and to deliver strategic consulting services and insights, commerce opportunities and impactful content and marketing services to our brand and retail partners.
How we deliver on our mission will innovate and evolve, and the who will certainly scale from the 16 million consumers reached today, but the why – to inspire millions of textured hair women to stand tall, feel beautiful and be beautiful – will remain consistent as NaturallyCurly celebrates close to two decades of existence as the largest brand-agnostic authority on textured hair styles, care, health, and wellness.
We look forward to continuing to blaze a trail in our fast-approaching third decade of existence. We will see the fruits of our labors in more efficacious products in-market, more choices for the consumer, more hair stories in the mainstream, and more beautiful women, children (and men) celebrating and touting their natural beauty inside and out.