Is Big Hair the New Long Hair?

Dec 17, 2013 3:06:24 PM


At the many curly gatherings I’ve attended over the past two years, a trend has emerged. While long hair was once heralded as the ultimate in sex appeal, it’s all about big hair these days. Nothing says confidence like a head of big, luscious coils.

A decade ago, many curly girls wanted to devolumize their hair. The goal was to make the hair smaller and flatter, whether through flat irons or chemicals. Even when wearing the hair curly, it was uber-defined.

No more. The bigger the better. Two or three times a day, I toss my hair upside down and rough it up with my fingers to make it as big as possible. Rather than hiding from our hair, we want it to have its own zip code!

Michelle Breyer

Written by Michelle Breyer

Michelle Breyer (michelle@texturem­ is the co-founder of content and ecommerce platform Naturall­ and TextureMedia. By engaging beauty enthusiasts through original content, branded entertai­nment, social media, product reviews and commerce, TextureMedia influences up to $5 billion in hair care sales each year. Its monthly social, consumer reach is 26 million across a portfolio of digital brands, including its Market Research & Insights division, CurlyNikki and Naturall­yCurly.