My Curly Twin: Sonia Kashuk

Feb 12, 2014 10:59:39 AM


Hair? Jew ‘fros
Age? Both in our 50s.
Go-to hairstyle? A messy curly bun atop our head.
Growing up curly? Our moms cut our hair short because they didn’t know what the heck to do with it.
Our companies? Both celebrating their 15th year.
Do we straighten? Never. Our curls have become a part of our identity.

I’ve just met my curly twin, and she happens to be makeup artist Sonia Kashuk, who created a makeup line for Target. I called to talk hair and we ended up talking about life, daughters, entrepreneurship, makeup, etc.

Like me, she saw a void in the market and thought there was always room for a good idea – luxury-quality makeup for the masses. Sonia Kashuk has stood the test of time, competing against major makeup lines with a head start of decades.

“We’ve stood the test of time. You can never think I’ve made it, You have to fight each day to get better and smarter and understand what’s next and stay modern.”

Read more about Kashuk 

Michelle Breyer

Written by Michelle Breyer

Michelle Breyer (michelle@texturem­ is the co-founder of content and ecommerce platform Naturall­ and TextureMedia. By engaging beauty enthusiasts through original content, branded entertai­nment, social media, product reviews and commerce, TextureMedia influences up to $5 billion in hair care sales each year. Its monthly social, consumer reach is 26 million across a portfolio of digital brands, including its Market Research & Insights division, CurlyNikki and Naturall­yCurly.