Perks of the Job: Editors' Choice & Best of the Best

Feb 12, 2014 11:05:38 AM


It’s not every day that you get to spread happiness! I felt like Santa Claus last week in NYC as I met Best of the Best and Editor’s Choice awards winners. It’s so nice to be able to let them know that the products they’re creating are loved by our community and our editors.

Each year, as curl/natural hair categories continue to explode, the number of products has soared. So each year, winning the award means even more. It’s so gratifying that companies are listening to the wavies, curlies and coilies of the world and responding with new, innovative products to meet our needs.

Pictured: Softsheen-Carson as they opened the envelope announcing the awards they won with Editor's Choice

Topics: Curly Hair

Michelle Breyer

Written by Michelle Breyer

Michelle Breyer (michelle@texturem­ is the co-founder of content and ecommerce platform Naturall­ and TextureMedia. By engaging beauty enthusiasts through original content, branded entertai­nment, social media, product reviews and commerce, TextureMedia influences up to $5 billion in hair care sales each year. Its monthly social, consumer reach is 26 million across a portfolio of digital brands, including its Market Research & Insights division, CurlyNikki and Naturall­yCurly.