Oscars 2014 Beauty Is All About Individuality

Mar 3, 2014 5:21:13 PM


I can’t watch the Oscar’s without focusing on the hair. It’s the occupational hazard of my job. There have been the years where all the hair is stick straight and the years when tousled texture ruled the red carpet.

The 2014 Oscar’s were all about individuality. There was no ONE trend. You had Lupita Nyong'o’s adorable TWA and Angelina Jolie and Kate Hudson with their long, loose tousled waves. There were messy updo’s and pixies. The trend was that there was no one trend – no one standard of beauty. It’s about creating your own unique style rather than having it dictated to you arbitrarily from one season to the next.


Topics: Beauty Industry

Michelle Breyer

Written by Michelle Breyer

Michelle Breyer (michelle@texturem­ediainc.com) is the co-founder of content and ecommerce platform Naturall­yCurly.com and TextureMedia. By engaging beauty enthusiasts through original content, branded entertai­nment, social media, product reviews and commerce, TextureMedia influences up to $5 billion in hair care sales each year. Its monthly social, consumer reach is 26 million across a portfolio of digital brands, including its Market Research & Insights division, CurlyNikki and Naturall­yCurly.