The Beauty of Frizz

Jun 10, 2014 12:13:58 PM


photo copy


It’s one of the most talked about topics on NaturallyCurly. In many cases, the focus has been on how to fight frizz. Frizz as the enemy that needs to be fought at all costs. “Turn frizz curls into beautiful twirls.” We created our Frizz Forecast to provide a tool to find the right products to battle the projected humidity, hour by hour.

But maybe we’ve had it all wrong. Maybe we’ve done a big disservice to all the women for whom frizz is the natural state of their hair. For women with coilier texture, frizz is the style. And the perception that all women want defined curls does a big disservice to a huge segment of our audience.

Not only that, frizz is increasingly the fashion. It can be seen on the red carpets and on the runways as a growing number of celebrities and designers embrace the beauty of fluffy, frizzy hair.

“Whoever thought the day would come when women nationwide would be encouraging wet miserable weather?” wrote one fashion blogger.

At Premiere Orlando earlier this month, celebrity stylist Tippi Shorter, Aveda’s artistic director for textured hair, was center stage creating a look where the goal was to create frizz. “There’s a difference between a mess and a hot mess,” she said as she shaped carefully shaped the frizzy look.

Designer Luigi Murenu created frizzy styles for all the models at the Schiaparelli show during Milan’s Fashion Week earlier this year. His look was hailed as “A little sporty, a lot ethereal and with buckets of chic.” The look was dubbed “Couture Frizz.”

“This look embraces the natural fluffiness many of us naturally have in our hair,” Murenu said. “It is a fabulous way of expressing a little bit of you in a fashion-forward way.” The key thing here is to maintain a contrast in texture between the sleek, high-shine top section and graphic candyfloss-effect ponytail by crimping only the lower lengths of your hair.

It may take time for the word frizz to lose its negative perception. But it’s already happening.

“Frizz isn’t a four-letter word,” says Karen Tappin of Karen’s Body Beautiful, who wears her hair in a glorious fluffy afro. “It’s normal and natural,” says Tappin. “Our textures shouldn’t be vilified or given any kind of negative label.”

So let's celebrate the fluffy, swirly, flossy, puffy, luminous, ethereal, voluminous beauty of frizz.

Michelle Breyer

Written by Michelle Breyer

Michelle Breyer (michelle@texturem­ is the co-founder of content and ecommerce platform Naturall­ and TextureMedia. By engaging beauty enthusiasts through original content, branded entertai­nment, social media, product reviews and commerce, TextureMedia influences up to $5 billion in hair care sales each year. Its monthly social, consumer reach is 26 million across a portfolio of digital brands, including its Market Research & Insights division, CurlyNikki and Naturall­yCurly.