Latinos Break the Mold

Oct 8, 2015 3:29:33 PM

latinos break the mold

I was struck by an article I saw today on Huffington Post in honor of Hispanic Heritage Month called "Latinos Break the Mold." We recently wrote an article on NaturallyCurly about myth of Latina hair. "It's hard to define Latino identity. Some people, when they think of Latinos, think of stereotypes: short people with dark hair and bronze skin. They don't realize there are no limits to what we can look like. We can be blond. We can have red hair. We can have blue eyes. We can be tall. We can be short. We can be curvy. We can be skinny," the campaign says. And Latinas can have tight coils or pin-straight hair, which is why a haircare campaign aimed at Hispanics seems so simplistic since it doesn't address the individual needs of each person. And it doesn't look at the nuances of the Hispanic population, which is incredibly diverse. "There are Asian Latinos, Afro-Latinos and white Latinos —and we are all equally Latino. Some say our culture is what connects us, and some say it's the languages we speak. Others think it's simply our shared experiences," says the campaign."

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Michelle Breyer

Written by Michelle Breyer

Michelle Breyer (michelle@texturem­ is the co-founder of content and ecommerce platform Naturall­ and TextureMedia. By engaging beauty enthusiasts through original content, branded entertai­nment, social media, product reviews and commerce, TextureMedia influences up to $5 billion in hair care sales each year. Its monthly social, consumer reach is 26 million across a portfolio of digital brands, including its Market Research & Insights division, CurlyNikki and Naturall­yCurly.