Mom Creates Book to Empower Curly Girls

May 21, 2017 10:44:59 PM

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Ari Shwersky, the inspiration for Curlee Girlee

When Atara Twersky's younger daughter Ari was born, she didn't have straight hair like her older sister, her brother or her mother. She had tight ringlets.

"She's adorable. Her hair is adorable," says Twersky. "But I remember thinking, this could go badly. We live in a society with keratin treatments. I wanted to instill in her a positive view of her hair."

Twersky's nickname for Ari was Curlee Girlee. "By calling her that, she felt good about her hair."

Her book, Curlee Girlee, was inspired by this desire.  "I wanted her to have something tangible and real that made her feel proud of her unique features." 

"Hair can be such a huge part of a person's self image. When you meet someone, you describe their hair," Twersky says. "That's how we define and describe people. Your mood can be affected by whether you're having a good or a bad hair day."

Too often, there has been a perception that curly hair is less desirable. "Why should curlies feel like they are less than?" 

In the book, Curlee Girlee's curly hair makes her mad. She wants it to grow down her back like spaghetti, not sideways and "all curly-whirly."  Curlee Girlee wants to look like everybody else - and she'll try anything to solve her problem. Then, one day she discovers that her curly hair is perfect just the way it is.  Curlee Girlee doesn't need to look like everyone else to be beautiful.

Atara and Ari Schwersky at book launch party

Atara & Ari Schwersky at book launch party

"It's hard to wake up at 15 and love your hair. You have to imbue it in them when they're young so that it's a part of the inner dialogue of who they are."

It's a message that resonates beyond curly girls, says Twersky. "My 9-year-old son took it to school for show and tell. The whole class was mesmerized - girls and boys alike. The character is a champion for determination. She's feisty and fun and wants to understand herself better. It's about self acceptance and empowerment and loving all of your unique features. That's something all children can relate to."

Adult women, like myself, are also loving it.  As the daughter of a straight-haired mom with a straight-haired sister, Twersky's story really resonated with me. Although my mother was always telling me how cute my curls were, I felt envious of the thick, shiny smooth hair of my older sister. While my sister wore a cute bob when she was young, my mother cut my curls into a 1-inch pixie. I often was mistaken for a boy.

Back in the '60s and '70s, there were no books or positive role models for curly girls like me. I was surrounded by Barbie dolls and straight-haired Disney princesses. Curlee Girlee was recently named "13 Children's Books We Wish We Had When We Were Kids" by Bustle.com

Curlee Girlee is one of a growing genre of books for curly kids that includes titles like Emi's Curly, Coily, Cotton Candy Hair, Curly Hair Adventures, The Adventures of Curly Julie and Curly Girls Love Your Hair. There are even coloring books for curly kids.

Most importantly, Ari  loves the book. "When it first came out, she read it for the four thousandth time. She said 'I'm only Curlee Girlee at the end, not the beginning,'" referring to the character's confidence and positive self image at the end.

"It was the most impactful statement she could have said. Even if I don't sell a single book, the fact my daughter loves her hair is the biggest accomplishment."

Topics: Motherhood Life

Michelle Breyer

Written by Michelle Breyer

Michelle Breyer (michelle@texturem­ediainc.com) is the co-founder of content and ecommerce platform Naturall­yCurly.com and TextureMedia. By engaging beauty enthusiasts through original content, branded entertai­nment, social media, product reviews and commerce, TextureMedia influences up to $5 billion in hair care sales each year. Its monthly social, consumer reach is 26 million across a portfolio of digital brands, including its Market Research & Insights division, CurlyNikki and Naturall­yCurly.