It’s been a crazy year – a year of ups and downs, triumphs and tragedies. Too often, it’s too easy to focus on the negative things - the plane delays, the cancelled campaigns, the pinched nerve.
It was the end of a 3-day iMedia conference in which I’d been inundated with all the latest and greatest trends in algorithms and data that are transforming the world of digital advertising. I’d been bombarded with terms like viewability, attribution and data-driven creativity. There were panels on neuromarketing and agile marketing models; real-time bidding and programmatic buying.
I was sitting around with some fellow professionals at lunch, and the conversation turned to etiquette. Business etiquette. Or, the lack thereof. As we shared our stories, I was relieved that I wasn’t the only one who had experienced the trend of: