Is your brand in the running?


Throughout the year, our editors test thousands of products, tools and necessities designed for curly, coily and wavy hair. 

Submit for Editor's Choice below! Have questions prior to submitting, find our list of FAQs here!

What Our Editors Look For 

  • Does the product work for their hair type?
  • Are the packaging claims true?
  • Any added benefits not listed?
  • Is the product innovative?
  • Are ingredients suggested for use by hair care experts?
  • See the 2018 Editors' Choice Winners.

Winning Brands Use The Seal On

  • Digital campaigns
  • Packaging & shelftalkers
  • Print advertisements
  • Press Releases
  • Website
  • Trial & Sample Campaigns

2018  Submissions are Closed.

However, we encourage brands to submit products throughout the year! Product samples can be sent to:

Editors' Choice (Brand)
3636 Executive Center Dr. Suite 100 
Austin, Tx 78731

Past Winners Have Spoken

"Ever since our Edge Tamer won an Editors' Choice award and has been featured with the seal, it has been on FIRE! The Edge Tamer alone has accounted for 25% of our total sales as a result."                                                                                                                                                              
Design Essentials logo
Design Essentials

"The week Cantu won the Best of the Best styling cream award for our coconut curling cream, our sales went up 33% and the product had the best week ever as far as velocity."                                                                                                                                                                            

Cantu logo

"Submitting for the NaturallyCurly Editors' Choice Awards is always our priority. Winning products are recognized as the top products in their categories within the industry and provide a strong marketing and selling point to new consumers looking for products they can trust."

Curly Hair Solutions logo
Steven Torch
CEO, Curly Hair Solutions