60% of the global population has curls, coils or waves
72% say that product reviews are an important factor in driving purchase
60% of women with textured hair use four or more hair care products each month
We empower, educate, inspire and entertain our community members through each individual hair journey.
As the advocate and voice of the natural hair consumer, we provide indispensable business-driving resources and detailed consumer insights for brands and retailers. We do this by looking at key behavioral trends occurring among curly, coily, and wavy-haired consumers.
Every year, NaturallyCurly editors trial hundreds of products & choose their favorites by hair type. Submit your brand to be considered for the 2018 Awards and view 2017 winners here!
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