60% of the global population has curls, coils or waves
72% say that product reviews are an important factor in driving purchase
60% of women with textured hair use four or more hair care products each month
We empower, educate, inspire and entertain our community members through each individual hair journey.
As the advocate and voice of the natural hair consumer, we provide indispensable business-driving resources and detailed consumer insights for brands and retailers. We do this by looking at key behavioral trends occurring among curly, coily, and wavy-haired consumers.
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